Published: 2022-12-20

How Does Maybank Build Long-term Customer Relationships?

Telitha Naomi Santhanasamy, Wei Bin Teoh, Yee Wen Teoh, Thanighesh Jaya Kannan

130-140

A Study of Purchase Intention on Apple Products

Wafa’a Bajunid Binti Sheikh Abdullah, Wang Jingbin, Wang Junhan, Wang Jingsong, Teoh Kok Ban, Jimoh Adams Lukman

98-116

The Impact of Marketing Mix on Customer Satisfaction in Haidilao Hotpot

Hee Song Ng, Thiam Yong Kuek, Luo Kuan Zhang, Lee Kean Yeoh, Jing Huan Zhang, Yu Hui Yuan, Harshika Sharma, Harshit

117-129

E-Payment Transaction and Consumer Behaviour: A Study of Touch 'n Go e-Wallet During The COVID-19 Pandemic in Malaysia

Varieya Boon, Vishalini Devi A/P Sager, Umayrah Binti Amir Razif Arief, Vikniswaran A/L Hari Raman, Jimoh Adams Lukman, Yee Huei Lok

80-97