https://agebj.org/index.php/agebj/issue/feed 2026-06-20T09:43:09+07:00 Chief Editor agebj.sekretariat@gmail.com Open Journal Systems <h2><strong>Advances in Global Economics and Business Journal (AGEBJ)</strong></h2> <p><strong>About this Journal</strong></p> <p><strong>Advances in Global Economic And Business Journal </strong>is an international, peer-reviewed, open-access, online &amp; print publication of scholarly articles. AGEBJ features publications of original research from all disciplines within business, economy, finance and any related topic. By not excluding papers on the basis of <u>Subject Areas</u>, AGEBJ facilitates the discovery of the connections between papers whether within or between disciplines.It provides:</p> <ul> <li>Open-access—freely accessible online, authors retain copyright</li> <li>Fast publication times</li> <li>Peer review by expert, practicing researchers</li> <li>Post-publication tools to indicate quality and impact</li> <li>Community-based dialogue on articles</li> <li>Worldwide media coverage</li> </ul> <p> </p> https://agebj.org/index.php/agebj/article/view/156 2026-06-19T10:53:35+07:00 Hala Najwan Sabeh malinilim516@student.usm.my Thiam Yong Kuek malinilim516@student.usm.my Malini Lim Tamil Chelvan malinilim516@student.usm.my Marsya Zahirah Muhamad Zahiri malinilim516@student.usm.my Mazuin Izati Zainul Aalam malinilim516@student.usm.my Si Jia Min malinilim516@student.usm.my Zanyar Abdulbast Qadr malinilim516@student.usm.my Diyar Ghufran Salim Sam malinilim516@student.usm.my Daisy Mui Hung Kee malinilim516@student.usm.my

<p>The rapid growth of live-stream shopping has changed consumer purchasing behavior. In Malaysia, Shopee Live has become a popular platform for consumers to engage with streamers in real time. This study aims to investigate the key factors influencing consumer’s intentions in live-stream shopping on Shopee Malaysia. We want to find out the impact of perceived enjoyment, trust in streamers, perceived utility, and self-presentation on live-stream shopping intention. A quantitative research method will be used, and data will be collected through a survey questionnaire distributed via Google Forms from 153 Shopee Live users in Malaysia. Our findings indicates that consumers live-stream shopping intentions in Shopee Live are driven primarily by self-presentation, followed by perceived utility and trust in the streamer, while perceived enjoyment does not significant influenced.&nbsp; This study contributes to a better understanding of consumer behavior in live-stream commerce and to help Shopee Malaysia develop more effective live-streaming strategies that strengthen consumer’s shopping intentions in the long term.</p>

2026-06-20T00:00:00+07:00 Copyright (c) 2026 Hala Najwan Sabeh, Thiam Yong Kuek, Malini Lim Tamil Chelvan, Marsya Zahirah Muhamad Zahiri, Mazuin Izati Zainul Aalam, Si Jia Min, Zanyar Abdulbast Qadr, Diyar Ghufran Salim Sam, Daisy Mui Hung Kee https://agebj.org/index.php/agebj/article/view/154 2026-06-19T10:18:06+07:00 Lok Yee Huei lokyeehuei@peninsulacollege.edu.my Yi Jing Chow yijing1112@student.usm.my Zi Tian Chin yijing1112@student.usm.my Shuchang Cui yijing1112@student.usm.my Darshana A/P Ramis yijing1112@student.usm.my Medha Rastogi yijing1112@student.usm.my Manav Panjwani yijing1112@student.usm.my Daisy Mui Hung Kee daisy@usm.my

<p>Customer satisfaction is important because it can improve customer loyalty, reduce customers loss, and provide the management teams with insights to keep the business going. This study aims to examine how service quality, price fairness, and brand image will affect customer satisfaction at KFC Malaysia. A quantitative research design was used, and data were collected from KFC customers in Malaysia using an online survey. Data were collected from 200 respondents and analyzed to test the proposed hypothesis. The findings reveal that service quality and brand image have a positive and significant effect on customer satisfaction, while price fairness shows a positive but not significant effect on customer satisfaction. The results suggest that customers place more importance on brand image and service experience than price when deciding how satisfied they are. This study suggests that KFC Malaysia should focus on service quality and brand image while maintaining transparent pricing. Overall, this study helps fast-food businesses understand how to improve customer satisfaction and stay competitive in Malaysia.</p>

2026-06-20T00:00:00+07:00 Copyright (c) 2026 Lok Yee Huei, Yi Jing Chow, Zi Tian Chin, Shuchang Cui, Darshana A/P Ramis, Medha Rastogi, Manav Panjwani, Daisy Mui Hung Kee https://agebj.org/index.php/agebj/article/view/135 2026-02-05T11:31:41+07:00 Hermilina Mendoza hamendoza@cvsu.edu.ph

<div> <p>Corn is an essential food however in the Philippines its production remains relatively low. This study investigates the factors affecting farms' productivity&nbsp;and evaluate whether these can influence the economic sustainability of corn farms in Silang, Cavite, Philippines. The result shows that internal and external factors are significantly associated and predictors of economic sustainability. The participants&nbsp; strongly agree on their ability to use physical strength to increase production. It implies a strong reliance on their ability to increase the farms productivity which is key to sustaining the farms. The government should create support systems such as policies, training programs, and financial mechanisms to ensure long-term sustainability of farms.</p> </div>

2026-06-20T00:00:00+07:00 Copyright (c) 2026 Hermilina Mendoza https://agebj.org/index.php/agebj/article/view/155 2026-06-19T10:36:33+07:00 Lyn Liq Ooi waieeleong@student.usm.my Odebunmi Abayomi Tunde waieeleong@student.usm.my Wai Ee Leong waieeleong@student.usm.my Han Wen Leong waieeleong@student.usm.m Ai Hua Lew waieeleong@student.usm.my Jia Xin Leng waieeleong@student.usm.my Tanishq Tanishq waieeleong@student.usm.my Daisy Mui Hung Kee daisy@usm.my

<p>Touch ‘n Go (TnG) is an e-wallet service widely used in Malaysia, especially after the COVID-19 pandemic. E-wallets have become increasingly popular worldwide as a convenient digital payment method. This study examines the key factors influencing TnG e-wallet usage in their daily spending, as well as the relationship between continuous usage intention and continuous usage behaviour. The specific objectives are to assess the impact of facilitating conditions, perceived ease of use, perceived risk, perceived trust, and social influence; evaluate how these factors affect users’ continued usage intention; and analyze the relationship between continuous usage intention and continuous usage behaviour in the context of the TnG e-wallet service. Data were collected from 150 university students in Malaysia using a purposive sampling method. A quantitative research approach was employed through an online survey distributed to TnG e-wallet users. The findings indicate that perceived ease of use and social influence have a positively significant influence on users’ continued usage intention. The findings are anticipated to provide valuable insights for e-wallet providers to enhance user acceptance, thereby promote sustained usage behaviour.</p>

2026-06-20T00:00:00+07:00 Copyright (c) 2026 Lyn Liq Ooi, Odebunmi Abayomi Tunde, Wai Ee Leong, Han Wen Leong, Ai Hua Lew, Jia Xin Leng, Tanishq Tanishq, Daisy Mui Hung Kee https://agebj.org/index.php/agebj/article/view/153 2026-06-19T09:31:26+07:00 Salma Suraida Khusna sultan@upnyk.ac.id Sultan Sultan sultan@upnyk.ac.id

<p>Indonesia experienced a 26% increase in CO₂ emissions between 2000 and 2023, from approximately 595,000 tons CO₂e to 752,279,000 tons CO₂e, in line with average annual economic growth of 4.9% and an increase in GDP per capita from US$778 to US$4,700. This phenomenon reflects the Environmental Kuznets Curve (EKC) paradox, in which the early stages of growth increase emissions, while prior research on the validity of the EKC in Indonesia has shown inconsistencies. This study aims to examine the effects of economic growth (GDP per capita and its square), energy consumption, urbanization, and trade openness on CO₂ emissions in Indonesia during the 2000–2023 period using an Autoregressive Distributed Lag (ARDL) bounds testing regression model. The data used in this study come from the Indonesian Central Statistics Agency (BPS) and include national time series data from 2000 to 2023. The long-run estimates show that GDP per capita has a positive and significant effect on CO₂ emissions (b = 4.8312, p = 0.0009), while GDP per capita squared has a negative and significant effect (b = -0.2841, p = 0.0021), confirming the EKC pattern; energy consumption (b = 0.0021, p = 0.0028) and urbanization (b = 0.0183, p = 0.0191) also increase emissions, whereas trade openness is negative but not significant (b = -0.0031, p = 0.1203). These results are expected to clarify whether the EKC hypothesis holds in Indonesia and whether the pollution haven hypothesis does as well. This research is expected to be useful in identifying the underlying causes of increased emissions and supporting the achievement of sustainable development in Indonesia.</p>

2026-06-20T00:00:00+07:00 Copyright (c) 2026 Salma Suraida Khusna, Sultan Sultan