Published: 2023-06-20

Study of Lazada in Malaysia Reveals the Impact of Social Media Marketing, Brand Trust, And Brand Loyalty on Consumers' Intention to Buy

Intan Nur Nisa, Yee Huei Lok, Rosmelisa Yusof, Intan Nur Syaimaa Binti Mohd Bakri, Iskandar Aliff, Ivy Teoh Ai Wei, Pradhipta Hadyan Mahatmaputra, Dian Nanda Septi Nurawalya, Sachin, Rochana M B

1-12

How does TikTok Shop Live Streaming Advertising Influence their Consumers' Purchase Intention?

Ng Yee Xin, Zing Ying Ngieng, Noor Anis Batrisya, Noor Shahdeena, Muhammad Azriel, Muhammad Rezandi, Kadek Ayu Silvi Septya Dewi, Ramadisto Raez Naqvi

13-25

The Customer’s Satisfaction of DHL Express Services

Hasmasuhana Nabila, Jocelyne Lee Jia Lin, Rosemelisa Yusof, Hanim Binti Abdul Halim, Yandong He, Xiang He, Cintia Okta Kamila, Bernadetta Tumanggor, Rahul Singh Bora, Mansi Jain

26-38

Stock Return Analysis and Influencing Factors

Sagung Oka Pradnyawati, Putu Kepramareni, Putu Sugiastuti

50-58