Published: 2024-06-20

Analysis of Strategy in Retaining Its Customers: A Case Study of Starbucks in Malaysia

Tushanthan A/L Sekhar, Oh Zi Jian, Gai Sin Liem, Teoh Zhi Ying, Toh Kok Sheng, Tham Chui Xian, Yasmin Nur Fitria, Rosa Ayu Dewanti, Salsabilah Hani Thalib

15-26

Influencing Factors on Customer Behavioral Intentions to Use a Food Delivery App: A Study of GrabFood in Malaysia

Zi Yao Liou, Yee Huei Lok, Kok Ban Teoh, Jin Ting Lim, Kai En Lim, Pei En Lim, Daisy Mui Hung Kee

1-14

Golden Arches Going Green: The Impact of McDonald’s Sustainability Achievements on Public Image

Yong Yu Lee, Daisy Mui Hung Kee, Vernoon Wei Neng Ang, Laneishwar A/L Sri Satthian Vadhi Vehlan, Li Xin Lee, See Ming Lee, Muhammad Raid Ardel

27-43