DOI: https://doi.org/10.51748/agebj.v6i1

Published: 2025-06-20

Articles

Bites and Bytes: Exploring Customer Experience and Satisfaction in Food Delivery Services: A Case Study of Foodpanda

YiWen Chen, Daisy Mui Hung Kee, ShanShan Dong, Zhuo Wang, JunChen Zhu

1-16

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Factors Influencing Customer Satisfaction: A Case Study of Perodua

Thiam Yong Kuek, Kok Ban Teoh, Alicia Ai Xian Tnay, A Yee A/P A Ti, Adeeb Valliyapurayil Peedikayil, Aiman Hakim Bin Mohamad Zaki, Akhtar Izzeti Binti Azizul Jasri, Anees Jane Ali, Daisy Mui Hung Kee

17-36

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Factors Influencing IKEA Purchase Decisions in Malaysia: Analysis Pricing, Convenience, Consumer Experience, and Loyalty

Kok Ban Teoh, Carol Lew, Yee Huei Lok, Yen Ru Lew, Haoran Li, Jihan Li, Anees Jane Ali, Daisy Mui Hung Kee

37-76

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Online Attraction: Investigating Digital Marketing’s Impact on Shopping Behavior in Shopee

Zi Kian Lim, Choon Ling Sim, Yee Huei Lok, Hee Yang Ling, Xian Bei Lim, Yee Teng Lim, Yi Tong Lin, Anees Jane Ali, Daisy Mui Hung Kee

77-95

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Sustainability Meets Strategy: Reaching the Environmentally Aware Consumer in the Fashion Industry

Yong Yu Lee, Kun Peng Xia, Peck Kwan Lean, Yenny Kong, Jing Wen Kwa, Pei Shuang Lai, Yik Theng Lai, Stumaker A., Anees Janee Ali, Daisy Mui Hung Kee

96-116

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