DOI: https://doi.org/10.51748/agebj.v7i1

Published: 2026-06-20

Drivers of Live-Stream Shopping Intention: Case Study of Shopee Malaysia

Hala Najwan Sabeh, Thiam Yong Kuek, Malini Lim Tamil Chelvan, Marsya Zahirah Muhamad Zahiri, Mazuin Izati Zainul Aalam, Si Jia Min, Zanyar Abdulbast Qadr, Diyar Ghufran Salim Sam, Daisy Mui Hung Kee

50-64

Beyond the Bucket: Factors Influencing Customer Satisfaction at KFC Malaysia

Lok Yee Huei, Yi Jing Chow, Zi Tian Chin, Shuchang Cui, Darshana A/P Ramis, Medha Rastogi, Manav Panjwani, Daisy Mui Hung Kee

20-33

The Swipe to Spend Era: An Analysis of Technology Acceptance Factors Influencing TnG E-Wallet Usage in Daily Consumer Spending

Lyn Liq Ooi, Odebunmi Abayomi Tunde, Wai Ee Leong, Han Wen Leong, Ai Hua Lew, Jia Xin Leng, Tanishq Tanishq, Daisy Mui Hung Kee

34-49