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Vol. 5 No. 2 (2024): December 2024
DOI:
https://doi.org/10.51748/agebj.v5i2
Published:
2024-12-20
Articles
From Cash to Clicks: The Impact of Touch’n Go on Student Financial Behaviors
Sakshi Kaim, Koay Loke Kean, Aeisyah Binti Ahmad Khairul, Nurfarhani Binti Tarmidzi, Nurul Asyikin Binti Sulaiman, Nurfarah Alya Binti Shamsul Anuar, Nurdini Binti Anuar, Daisy Mui Hung Kee
107-121
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Investigating the Relationship between the Factors and Customer Satisfaction in Online Platform
Kia Hui Gan, Wei Sheng Lim, Sheue Hui Lim, Praveen Aronkar, Xinyuan Lin, Maisarah Binti Meor Hashim, Mas Dalyna Binti Saadon, Desta Safa Nur Akmalia, Rosa Ayu Dewanti, Rr. Shafana Syafiyyah Putri, Vedika Bajpayee, Daisy Mui Hung Kee
PDF
A Study of Marketing Mix on McDonald’s: Evidence from Malaysia
Xin Yan Tan, Jia Qi Tan, Jing Wen Tan, Xuan Wei Tan, Daisy Mui Hung Kee
122-137
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How Does Starbucks Develop Brand Loyalty Among Its Customers in Asia ? : Insights From Malaysia, Indonesia, and India
Thiam Yong Kuek, Rosmelisa Yusof, Sushmithaa A/P Selvam, Siti Ramizah Binti Roslan, Son Rakh A/L Aibau, Xinyi, Su, Isha Vats, Jahnavi Singhal, Khushi Chaudhary, Daisy Mui Hung Kee
95-106
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Assessing Adequacy of University Rewards in Meeting Students’ Needs
Adlan Afiq Musyrif bin Azhar, Ahmad Hafizin bin Mohd Suhaimi, Ahmad Hanif Haiqal bin Abdul Nasir, Ahmad Zikrullah bin Mohd Razally
72-79
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