DOI: https://doi.org/10.51748/agebj.v5i2

Published: 2024-12-20

From Cash to Clicks: The Impact of Touch’n Go on Student Financial Behaviors

Sakshi Kaim, Koay Loke Kean, Aeisyah Binti Ahmad Khairul, Nurfarhani Binti Tarmidzi, Nurul Asyikin Binti Sulaiman, Nurfarah Alya Binti Shamsul Anuar, Nurdini Binti Anuar, Daisy Mui Hung Kee

107-121

Investigating the Relationship between the Factors and Customer Satisfaction in Online Platform

Kia Hui Gan, Wei Sheng Lim, Sheue Hui Lim, Praveen Aronkar, Xinyuan Lin, Maisarah Binti Meor Hashim, Mas Dalyna Binti Saadon, Desta Safa Nur Akmalia, Rosa Ayu Dewanti, Rr. Shafana Syafiyyah Putri, Vedika Bajpayee, Daisy Mui Hung Kee

A Study of Marketing Mix on McDonald’s: Evidence from Malaysia

Xin Yan Tan, Jia Qi Tan, Jing Wen Tan, Xuan Wei Tan, Daisy Mui Hung Kee

122-137

How Does Starbucks Develop Brand Loyalty Among Its Customers in Asia ? : Insights From Malaysia, Indonesia, and India

Thiam Yong Kuek, Rosmelisa Yusof, Sushmithaa A/P Selvam, Siti Ramizah Binti Roslan, Son Rakh A/L Aibau, Xinyi, Su, Isha Vats, Jahnavi Singhal, Khushi Chaudhary, Daisy Mui Hung Kee

95-106

Assessing Adequacy of University Rewards in Meeting Students’ Needs

Adlan Afiq Musyrif bin Azhar, Ahmad Hafizin bin Mohd Suhaimi, Ahmad Hanif Haiqal bin Abdul Nasir, Ahmad Zikrullah bin Mohd Razally

72-79